Less than one in five Europeans are data literate

We surveyed more than 5,000 workers to find out how data impacts their personal and professional lives. We believe it shouldn't matter where you live or where you are in your career – you should have the same opportunity to use, access and succeed with data. Explore the research and find out more about the state of data equality in Europe.

Who is data literate?

Knowledge is power, but just 17% of the 5,000 European workers we surveyed are data literate.

Who is empowered and has access to data?

The research reveals far from a level playing field when it comes to data use and access. While the majority (85%) of manual workers say data helps them to perform their job role better, they are the least empowered.

Who is most willing to invest more time and energy to improve their data skillset?

The majority (65%) said they would be keen - if given the chance.

about the research

Results came from Qlik's survey of 5,000+ European workers carried out by Censuswide in September 2017. The workers in the UK, Spain, Germany, France and Sweden all worked in companies of 50+ employees.

Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.